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May I Send This to You?

By Tom Ruwitch

I’d like to send you a gift. It’s a short video called The Story Behind The Story. I break down one of my emails and reveal the story of how I created it — including strategies and tactics that you can apply to your own marketing.  Interested? If so, click the button for instant access (no…

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Sorry I Didn’t Write Yesterday. Here’s the Story…

By Tom Ruwitch

So… I intended to email you yesterday. But I spent most of the day curled in the fetal position… …when I wasn’t rushing to the bathroom… …again and again and again.  (Stuck inside of Mexico with belly blues again).  I was supposed to hop a plane yesterday morning from Leon, MX to Dallas and then…

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Why Copycat Marketers Give Me The Deja-blues

By Tom Ruwitch

I’m having a deja-deja-deja-vu… …thanks to some copycat marketers who filled my inbox with promotions for an upcoming summit. This story is tricky to tell because some of the copycats are my marketing pals who get my emails. I worry they may read this and ask me to return the holiday fruit cake they sent…

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How The Family and Me Shifted Our Mood From Cloudy to Sunny

By Tom Ruwitch

Greetings from the south of France where it’s sunny 300 days a year… …and it rained cats and dogs yesterday. Melissa and I flew over on Friday to meet up with daughter Maddie who’s been traveling across Europe for the last few months.  Here, in one of the most beautiful places on earth, the gray, rainy…

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Monday Mash-Up ~ 2022.10.24

By Tom Ruwitch

Recommended TrainingGenerate a Stream of Ideal Prospects Through Referrals When it comes to building your business through referrals, there’s no one better — and no one I trust more — than Virginia Muzquiz. (I don’t promote other people’s stuff often, but I’m promoting Virginia’s.) Today, Virginia kicks off her Referral Alchemy® Bootcamp, and you still…

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Why Your Beautiful Website Might be a Bust

By storypower

A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my help… …but needed, first, to point out for her site’s “shortcomings.” She wrote: “My caveat…we are a small organization and pay an independent web designer to do our…

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How to Generate Great Content Ideas Without Hurting Yourself

By Tom Ruwitch

Beth subscribes to my email list, and yesterday she signed up for my upcoming How-to-Generate-Content-Ideas workshop. She wants some help.  When she registered for the workshop, I asked, “How do you come up with content ideas now?” Beth’s reply:  LOL… is this a trick question?!?!? I sprint from a dead stop into a chain link…

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Quick Question

By Tom Ruwitch

No story today. Just a quick heads-up and question… I’m planning to host a free, hour-long workshop later this month (date TBD) to reveal how to create more interesting and entertaining content (emails, blogs, social posts, etc.) without getting stuck. I’ll focus on how to generate a flood of great ideas so you can kiss…

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Home For The Holidays and Other Blessings…

By Tom Ruwitch

The wonders of technology. My wife, Melissa, and I spent yesterday checking the “Find My Friends” app on our iPhones, tracking the missing piece in our family’s home-for-the-holidays puzzle Our son Jake hit the road early, with his dog Cooper in tow, to drive from his home in Fort Collins to ours in St. Louis.…

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