Mindset – Inner Game
Every so often, I hear from a sad-sack marketer who plays the âeasy for you to sayâ card⌠âŚas in âWrite story-powered emails that captivate prospects? Easy for you to say, Tom. Youâre a storytelling genius.â (Sigh!) I heard from someone yesterday who griped about my list-building advice. In yesterdayâs email, I encouraged you to…
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A few hours before leaving on my family vacation last week, I was running errands around town when this happened⌠I was in my car, idling in the intersection turn lane, waiting for the left-turn arrow, turning the radio to another station. Not a care in the world⌠âŚand then the airbag exploded in my…
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Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all. But this time I wasnât scared. I was inspired. Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. âIf I ever go…
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âI donât have an interesting story,â Elizabeth said. Her shoulders slumped. She stared at her shoes. Elizabeth was a client. Weâd discussed how storytelling captivates prospects and inspires them to act. She understood and agreed. But then she told me she didnât have what it takes. âThereâs nothing about me worth telling. My story is…
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All I wanted was a frigginâ bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash âem down. It was between the first and second periods so the…
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Last night, I stayed up late to watch womenâs Olympic hockey â the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. This was Poulinâs fourth Olympic gold-medal game. Sheâs the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…
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Sad story⌠I crossed paths recently with a full time copywriter whoâs stuck on skid row. His top client accounted for 80% of the copywriterâs revenue. And then the top client opted for a cheaper option. Poof! There went 80% of the copywriterâs revenue. Now the copywriter is posting to public forums, saying he canât…
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I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
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I attended a yoga class last week. First time ever. I worked muscles and tendons that hadnât stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, âYouâve got to be kidding me!â Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…
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I met a remarkable woman yesterday. Her name is Sarah Walugembe. She lives in Uganda. Her mom left her when she was two months old. Her dad died a few years later. She married when she was 14. She thought marriage was her ticket to a better life. But her husband was a bad man.…
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