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Egg-licking Nitwits Don’t Rake in The Rubles

By Tom Ruwitch

Ripped from the headlines in Russia: Eighteen unlucky souls came down with food poisoning after shopping at Zhiznmart grocery store in Yekaterinburg, Russia. Zhiznmart’s owner denied responsibility and offered 1 million rubles to anyone who could prove his products poisoned them. Enter hordes of nitwits, hoping to rake in the rubles. A few fortune-seekers resorted…

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The Puffy Pope, AI, and You…

By Tom Ruwitch

The Pope is taking on AI. You know, Pope Francis. He’s the hip head of the Catholic Church. Last year, he hit the streets in a white puffer jacket (how hip is that?!?)… …or did he? Turns out the Puffy Pope photos were AI-generated fakes. Not real. But real concerning for those, like the Pope…

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Leonardo DaVinci and I Have This Problem in Common

By Tom Ruwitch

Better late than never. I finally finished writing the book called: Story Power MarketingProven Methods to Create Client-Attracting, Profit-Generating Content ā€“ Without Getting Stuck I’ve been working on this book for a while… …a long while. Far too long, really. At one point, my publisher threatened to charge me an additional fee if I didn’t…

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When The World Gives You Toilet Paper…

By Tom Ruwitch

When I was a kid, vandals TP’d our yard. They tossed several rolls of toilet paper in the trees and stormed off into the night. The next morning, we woke to a maple, sweet gum, and two oaks draped in Charmin Ultra-Soft. My dad had a sh%t-fit. Artist’s rendering of Dad:Ā  My brother and I…

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Fear Sells and That’s OK. Here’s Why…

By Tom Ruwitch

Our home security system is on the fritz. A sensor on a first-floor door has stopped working so the system thinks door is open — even when its closed tight. In order to activate the system and secure our house, we have to “bypass” that door which requires pushing keypad buttons in a sequence more…

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The Parable of the Robotic “Priest”

By Tom Ruwitch

Ripped from the headlines: An AI “priest” was defrocked in April just two days after he took to the pulpit. Turns out “Father Justin” may have overstepped. Justin’s robot masters at Catholic Answers intended to “leverage the power of (AI) to create an engaging and informative experience for those exploring the Catholic faith.” But Father…

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I Know It’s a “Holiday,” But I Think I’ll Pass…

By Tom Ruwitch

Blow the horn and tap the tambourine.Ā Ā Ā It’s International Customer Support Day. You can thank Microsoft for adding this occasion to our list of pseudo holidays. Back in 2019, MS held an internal celebration to recognize the efforts and challenges faced by its support teams. According to my handy-dandy strange holidays website, “Due to its success…

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Marketing Lessons From Butcher Surgeon Who Botched the Job

By Tom Ruwitch

Quick note before the story: In case you missed it yesterday, for a limited time, you can join Club Storyville for free (7-day trial) here. Give it a try. It won’t cost you a penny. Details and sign-upĀ here. (Now back to our regularly scheduled program…) I once met a marketing “guru” who advised me to…

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Your Best Laid Plans are Worthless Unless…

By Tom Ruwitch

I’m on Marco Island, Florida this week for some sun bathingĀ , beach walkingĀ , and mastermindingĀ . I can’t share most names and details from the mastermind sessions because… …you know… …what happens in mastermind stays in mastermind. But I can share this scene from yesterday’s session (because it contains a valuable business lesson for all of…

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What’s in a Name? (A Dessert-inspired Business Fable)

By Tom Ruwitch

I’m in Florida (Marco Island) for a two-day meeting with Dave Dee and his Elite Mastermind group. And when in Florida… …I eat pie… …key lime pie. Every chance I get. So after rolling in from the airport, I hit the hotel bar for lunch, enjoyed a blackened grouper sandwich, and asked the waitress, “Do…

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