Know Your Market
I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells. This story is not just for bigwigs with hotels on Boardwalk and Park Place. This applies to YOU and me and anyone else who wants to… …delight customersā¦ ….forge stronger relationships…
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Happy (Belated) Groundhog Day. Silly holiday. GREAT movie. I love the scenes with Ned Ryerson. Heās the insurance salesman who went to high school with Phil (Bill Murrayās character). Groundhog Day after Groundhog Day (see the movie if you donāt know what I mean), Ned accosts Phil on the street and pitches insurance. āHave you…
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A couple of days ago, I asked what you think of this Henry Ford quote: āIf Iād asked customers what they wanted, they would have told me, āA faster horse!āā A bunch of subscribers told me Ford was a visionary who saw something his prospects did not. One told me: ā…Ford wasnāt concerned or focused with finding out what people wanted. He…
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I came across this gem of a headline in an online marketing forum this week: āIām buying a domain name for $35,000.ā The guy who posted it explained: āWe presently use the domain with ātheā prefix for our product, so it looks like https://the___.com But going to go bolder way and buy the name without…
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Hereās a tale of two marketing tips — one right on, the other off the mark. It starts with a question posted to an online forum: How can I generate leads for my graphic design business? Two people responded. The first person wrote 272 wordsā¦ …loaded with one recommendation after another. Use LinkedIn. Try XING…
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Short and sweet today. Just a quick question for youā¦ What nagging marketing and sales challenge is holding you back? Please share with me whatās on your mind. Whatās causing frustration, confusion, or anxiety as you try to grow your business? If you submit a question/concern, Iāll answer you directlyā¦ …and my answer wonāt be…
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A few months ago, my wife and I woke to a loud āthud.ā She thought the sound came from inside the houseā¦ …and, for her, that meant trouble. āWhat was that!?ā she asked, sounding a little frantic. We live in the city and crime is a thing so I donāt blame her for worrying. I…
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When I was a kid, I remember my relatives talking about some Great Aunt Iād never met. They called her an āOld Maid.ā I had no idea what they were talking about, but I could tell they considered it an insult. Years later, I learned the meaning: A woman who has — gasp! — never…
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The other day I was in a Zoom meeting with a group of prospects when… …I realized I had zoned out — completely. I donāt know for how long I had not been listening. I just knew I was staring at the squirrel in the tree outside my office window. Yep, my gray matter had…
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When he was a young college student, my wifeās great-great-grandfather joined the revolution. He and his pals tried to overthrow the German government. The year was 1833, and young Adolph Wislizenus āstormed the castleā with a band of student revolutionaries in Frankfurt. Their plan: Sneak-attack a few arsenals. Capture the soldiers. Take the guns. Arm…
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