Tom Ruwitch
My upcoming book is in the hands of the publisher — getting final copy edits and page design before hitting the streets soon (exact date TBA). My editor, Judy, emailed yesterday to share a note from the proofreader who liked it; she really liked it. Here’s what the proofreader said: āThis was a delight to…
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This is a tale of customer gone wrong… …with a happy ending. It was 97 degrees the day the a/c crapped out in Melissa’s Volvo. She loves that car — except for the problems with the heating and cooling systems. We paid $400 to “recharge” the a/c — only to have the thing fail again…
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I’m Back… …from the wilds of Wyoming (no thanks to United Airlines which deposited me in St. Louis more than three hours later than promised). There’s nothing like a week off the grid to rejuvenate the spirit and clear the cobwebs. So let’s get back to business. Recommended Listening š”John Jantsch: (Un)Limiting Beliefs I love…
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If you’ve spent much time in my world, you know I’m fond of Eugene Schwartz. He’s among the great copywriters of the 20th century, and he wrote a book called “Breakthrough Advertising” which I reread every couple of years. At the beginning of Chapter Seven, Schwartz writesā¦ āā¦Advertising is the literature of desire. It is…
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I’ve gone fishin’… …in the backwoods of southern Wyoming. Off the grid, except for a few minutes each day to plug in and write to you. Yesterday, I bushwacked through willows. I stood in the center of mountain streams for hours. I threw a few hundred casts, and…. …I caught one fish. There’s a new…
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I came across this question in an online marketing forum recently: Is email marketing still worth it in 2024? On this, there is no debate. The answer is YES! Email marketing is still worth it. I founded an email marketing software company in 2001 — back when most people had not heard of email marketing, much…
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In ancient days, when he was the first emperor of a unified China, Qin Shi Huang, was obsessed with immortality. He issued an executive order for officials across his kingdom to search for a potion that would give him eternal life. At some point on this quest, he began consuming cinnabar (sounds tasty). He thought…
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Recommended Podcasts I’ve not yet read “No B.S. Time Management,” the newly revised book by Dan Kennedy and Ben Glass. But I loved Ben’s conversations with my friends Vance Morris and Stephen Oliver. On “Systematic Magic with Vance Morris,” you’ll hear: Great stuff!Ā Listen on AppleĀ or wherever you get your favorite podcast. Stephen postedĀ his interview with…
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Today (Sunday) is the last day Jonathan Green will share the replay from his GPT Genius Workshop he ran last week. If you didn’t, today is your chance to see the workshop and the amazing offer Jonathan shared. He revealed the biggest secrets to turn AI into a useful tool that you can master in…
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Yesterday, while running a free training on how to create profit-generating emails, I got this question from a worried business owner: “I’m worried about being a spammer. I don’t want to invade someone’s inbox. How do I prevent people from thinking, ‘Oh! Why are you emailing me all the time?’” Here’s my answer, transcribed and…
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