Tom Ruwitch
Yesterday, a member of the Story Power Content Transformation Academy (I’ll call her “Nancy”) sent me a draft of her weekly email and asked for feedback. She does that every week — for every draft… …which has led her to create better, client-attracting emails with far less struggle. That’s one of the Academy’s many membership…
Read MoreA guy named “James” invaded my LinkedIn direct-message box yesterday with a note that started like this… Hi Tom, Unlike most on this platform who immediately pitch you, I’d actually like to start a genuine conversation. Then he told me how “…from (his conversations), many service providers like yourself are facing stagnant or declining sales.”…
Read MoreI met yesterday with a business owner — I’ll call him “Jim” — who struggles to create client-attracting content. Jim runs an agency that places and tracks ads for clients. It’s all about the data, he said, and… Data is boring. “How do you create entertaining, captivating content about data?” he asked Here’s the thing……
Read MoreYesterday, I was minding my own business, sitting on the screen porch, checking my emails when… …I caught a whiff of natural gas — a strong whiff. So I called the gas company which sent a technician over to diagnose the problem. Turns out there was a small leak which was simple to fix. All…
Read MoreRecommended Training (Last Day) 📚How to Leverage Your Book to Maximize Sales and Profits This complimentary masterclass is available on-demand (watch any time) until 11 p.m. ET tonight (Monday, August 26). If you have a book (or you’re thinking about writing one), this will reveal how to use your book to attract leads, engage prospects,…
Read MoreI bumped into a struggling author on Reddit this morning who’s flushing money down the drain while hoping people will buy his books. He’s written seven(!) books… …sold 194 (which averages to 28 sales per book)… …wasted thousands of dollars on advertising that hasn’t worked… …and then shown up in a forum for authors to…
Read MoreBefore he played Ted Lasso on TV, Jason Sudeikis played a low-level weed dealer named David Miller who poses as a family man so he can smuggle some product across the border in his “family’s” RV. Along the way, his “daughter” meets a dimwitted dude named Scotty P. who swings by the RV and meets…
Read MoreI met yesterday with a business coach who wrote an excellent book… …but is struggling to leverage it as a profit-generator. He sells the book ($20, plus shipping) on the front page of his website. “How many books have you sold from your site?” I asked. “Not too many,” he said. “Most of my sales…
Read MoreLast month, as the Uber Eats guy delivered my pineapple fried rice and red curry with chicken, my crazy-doodle, Moose, stormed from the kitchen to the front door, jumped against the door’s window, and ripped the lovely privacy curtain that covered the window. When I heard the commotion, I ran into the front hall, saw…
Read MoreRecommended Viewing🎥Melissa Etheridge: I’m Not Broken Last week, Melissa and I saw Melissa Etheridge in concert (5️). Melissa E. grew up in Leavenworth, KS — two blocks from the federal prison. In 1970, Johnny Cash came to town to perform at that prison. Johnny inspired Melissa to do the same. Last month, Paramount+ released “Melissa…
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