Tom Ruwitch
I’ve got Yogi on my mind. Yogi Berra, that is. He’s the baseball hall-of-famer who grew up three miles, due south, from where I currently sit in St. Louis, MO. Yogi’s in the news because of a new documentary about him that opened this week. It’s called “It Ain’t Over…” …as in, “It ain’t over…
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I sent you an email yesterday about Brian Wilson and his perfection problem. The big takeaway: It’s better to be prolific than perfect. That’s an idea I’ve shared before. I once wrote an email about Leonardo DaVinci who, like Brian Wilson, got stuck chasing perfection. Same point, different story. I tell that DaVinci story in The…
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When the Beach Boysā Brian Wilson heard The Beatlesā āRubber Soulā in December 1965, he was blown awayā¦ ā¦and he was inspired. Legend has it he told his wife, Marilyn, he was going to produce āthe greatest rock album ever made.ā (Holy Ambition, Batman!) Six months later, on this day (May 16) in 1966, The…
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Last ChanceThe Authentic Marketing Summit Still time to register for the Authentic Marketing Summit… …An entire event devoted to marketing and selling authentically without pitching and prodding. It’s happening today, and it’s free to register and attend. Registration ends when the program begins at 11 a.m. ET, 10 a.m. CT. I’ll be one of the…
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When Stacey Randall Brown launched her first consulting business, she tried a hodgepodge of “old school business development techniques.” She tried “incessant networking,” free speaking gigs, direct mail, even cold emailing. She generated some business this way, but these techniques did not work consistently well. “I ultimately worked too hard for each client,” Stacey writes. …
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Good morning, Tom I bumped into a guy named Alex in an online forum yesterday. He had this to say about content marketing: The most frustrating part of the content creation process for me is when I get stuck on what to write next. I’ll have an idea in my head of what I want…
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Hi — I’m speaking at The Authentic Marketing Summit on Monday. I’m trying to build up registrations for the event. Please register with your gmail account. No cost. No obligation to attend, although there are some great speakers and you’d learn a lot. https://go.eventraptor.com/summit/the-authentic-marketing-summit-2305/tomruwitch Thanks.Ā
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I met yesterday with a marketing agency owner named Nancy who told me a client-from-hell story. The client hired Nancy to flood his website with new leads. Nancy delivered. But when those leads landed on the site, they had just one option: Call to buy. The client’s phone didn’t ring so he fired Nancy. She…
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Sometimes I stumble across something in a book, movie, television show, or wherever and think, “I have to share this in an email.” It happened last night. I was reading Pappyland by Wright Thompson (must reading if you enjoy bourbon). And I came to the part where he describes his father: “He was magnetic and kind and…
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Recommended EventThe Authentic Marketing Summit An entire summit devoted to marketing and selling authentically without pitching and prodding??? Yes, please! It’s happening on May 15. It’s called the Authentic Marketing Summit. And it’s free to register and attend. I’ll be one of the 12 speakers. My topic: “How to Transform Your Content from Boring to…
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