Tom Ruwitch
It’s National 7-Eleven Day (July 11)… …which means you can get a free SlurpeeĀ®Ā at your neighborhood convenience store (thank heaven)Ā Ā , but… Do NOT get one of those microwaveable burritos… …or, if you must, nuke it in the microwave at home or the office. I stopped using 7-Eleven microwaves after hearing this story, ripped straight from…
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Book Highly Recommended: Jerry Weintraub’s Incredible AutobiographyI have fallen in love with this book:Ā When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man, by Jerry Weinbtraub. I wroteĀ an email about itĀ last week after I read Chapter 1. It gets better with each chapter. (Thanks to Brian Kurtz for recommending this in…
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Let the cage match begin. In one corner: Elon Musk, founder of Tesla and SpaceX and owner/destroyer(?) of Twitter. In the other corner: Mark Zuckerberg, founder of Facebook, Instagram, and the just-launched Twitter-killer(?) Threads. Threads launched earlier this week, and 30 million souls have already boarded the ship. I’m one of them. (Follow me on…
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Another day. Another stupid marketing trick. Here’s the story… Last month, my pal Adam received a cold email pitch from a guy named Jim who wrote: “Hey Adam, My boss asked that I connect with you about a potential advertising opening for Words That Click…(his email below)…” Jim then described his advertising service and suggested…
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I spent the holiday yesterday lounging by the pool and reading a great book: When I Stop Talking, You’ll Know I’m Dead by Jerry Weintraub. Weintraub was a Hollywood producer, talent agent, and concert promoter whose clients included Elvis Presley, Frank Sinatra, Bob Dylan, The Four Seasons, Neil Diamond, Bob Dylan, and Led Zeppelin. His book boils…
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On this day 247 years ago, our “founding fathers” acted. They decried tyranny and declared independence. A bold, brave move. Twelve years later, they ratified a Constitution… “…in order to form a more perfect Union.” I like that story. It inspires me. And today, on July 4, I reflect on it and celebrate. I don’t…
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Events Pick My Brain: Community Event(Wednesday, July 5, 4 PM ET)One of my favorite monthly events… Pick My Brain brings together smart, passionate people from all around the world together to meet, greet, connect, share ideas, solve world problems, and unlock new opportunities. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects…
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Here comes a “shameless” sales pitch. No lead-in story. Just the facts, Zach. If you sign up for my Content Marketing Masters program before 11:59 p.m. today… I’ll be your Coach-on-Call for three months. That means you can contact me by email or video-chat with a question, problem, or feedback-request — anytime you want… …and I’ll give you my…
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When I was in college, I had a roommate named Joe… …who was tall, dark, and handsome… …but shy as a vampire at a garlic festival. I once saw a great-looking woman approach Joe at a party, hand him a slip of paper with her number on it, and say, “Call me. Maybe we can…
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In the second session of my coming-soon Content Marketing Masters, I’m going to dive deep into lead-generation and list-building — how to turn your website, social media pages, and other āreal estateā into list-building machines. Here’s why… I know a bazillion business owners who tell me they want to grow their email lists (smart). But when I…
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