Tom Ruwitch
My friend Virginia Muzquiz is a referral marketing master. But when it comes to creating marketing emails, she couldn’t get her mojo working. So she signed up for my Content Marketing Masters program and… …well… …let’s hear Virginia describe it… “Today was the first day I wrote an email for my list and experienced pleasure while I…
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Ripped from the headlines… …a cautionary tale about choosing the wrong tool for the job. Police in Orlando Beach arrested a Florida woman named Nichole this month for allegedly killing her roommate, Michael. The cops found Michael dead in his bedroom. Stab wounds galore. They found Nichole at a bar down the street. She was…
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I crossed paths this morning with a coach who struggles to turn prospects into clients. Over the past month, she struck out seven times in a row with prospects who met with her (four) or talked with her (three). Her take? “Society” doesn’t understand what coaches do or, worse yet, there are “social prejudices” against…
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When Dixie Gillaspie was growing up in Kansas, her father used to say, “Dixie, get your head out of the clouds.” Dixie refused. “I don’t want to get my head out of the clouds,” Dixie recently told me, “Because my ‘head in the clouds time’ to anybody else might look like idle daydreaming. For me,…
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Article Indiana Jones and a Super Simple SEO Hack“The Holy Grail of SEO isnāt a secret algorithm or magic keyword potion. Itās about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert ) knows what’s he’s talking about when it comes to marketing — especially the search engine part.…
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Ahhhh… I see you’ve opened my email today. Ha! Ha! Ha! Ha! Ha! You’ve fallen for my evil desperate ploy. I can’t hide the truth any longer. Melissa, our twins, my mother, and my Magic 8 BallĀ … …have encouraged me to get it out in the open. So now is the time to come clean……
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About 10 minutes into my interview with Ann Carden for her Raise Your Bar Summit, she asked me about common mistakes people make when weaving stories into their marketing. And I was off!Ā Holy-moly, there are so many. And I covered ’em like Mrs. Butterworth’s on a stack of pancakes. Ann will release that interview tomorrow —…
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Here’s a winner-loser tale to chew on… (Trigger warning: If you dislike silly puns, you may wish to move on.) It plays out every Saturday morning at the Tower Grove Farmers Market, down the street from Story Power HQ in St. Louis. Many Saturday mornings, Melissa and I visit the market to stock up on…
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In his brilliant book How to Write One Song, Jeff Tweedy tells a story about his Dad who would go to the basement when he was sad or mad, drink a beer or two, and write a poem. Jeff Tweedy writes lyrics and music for a living. He’s the founder and leader of the band Wilco. But…
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Article Ā Are You Making This LinkedIn Mistake?Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons. Events Ā Mastermind Book Club re: How to Write One Song(Thursday, August 24, 2:30 PM ET)Ā Speaking of Ted Prodromou, join…
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