Tom Ruwitch

Categories

My Robot-approved Club Launches Soon

By Tom Ruwitch

Today’s the day I launch Club Storyville, and I don’t need any distractions. But right on cue, my GPT-powered robot, “B-9?” popped in my office this morning to gripe at me. He’s miffed about Club Storyville one of the video trainings that will be in the Club’s vault: “How to Use AI Wisely to Save…

Read More

Sneak Peek: Story Behind the Story

By Tom Ruwitch

Tomorrow’s the day: Club Storyville’s grand opening. When you join, you’ll unlock a treasure chest of tips, tools, and other resources to help you… Create Client-Attracting Content & Conquer Writer’s Block So You Stand Out as THE HUMAN TO HIRE in Your Niche Among those resources: Stories Behind the Stories. Every month, I’ll share one of my…

Read More

Finally… an Affordable Cure for “Captainaire’s Disease” 🥳

By Tom Ruwitch

Happy Birthday to the late, great Strother Martin (DOB: March 26, 1919). He’s the actor who played “Captain” (the warden) in “Cool Hand Luke.” He’s the one who slammed Luke to the ground and said, “What we’ve got here is failure to communicate. Some men you just can’t reach.” Captain got the first part right.…

Read More

RecomMONDAYtions ~ 2024.03.25

By Tom Ruwitch

Spring Art, Saint Louis, Missouri, March 2024 #allthisusefulbeauty (Photo by Caren Libby) Recommended Events  Mastermind Book Club re: “How to Work a Room”We were supposed to do this last month, but technical difficulties messed that up. So… The Mastermind Book Club will discuss Susan RoAne’s “How to Work a Room” THIS month — and the author…

Read More

Ewe Have to See This…

By Tom Ruwitch

I bumped into my GPT-powered robot, “B-9?” this morning in the break room at Story Power HQ. Since I hadn’t come up with an idea for today’s email, I asked “B-9?” to dig up some weird, amusing news stories to inspire me. “B-9?” zipped over to his office, dug through his digital file cabinet, and…

Read More

1 Week Until…

By Tom Ruwitch

I got the idea for today’s email from my handy-dandy holidays calendar… …which told me today is National Countdown Day. March 21. 3-2-1… (Get it?) Convenient timing for this silly, made-up, meaningless holiday because… …I’m putting the finishing touches on Club Storyville… …which will launch in ⓵ week so… Let the countdown begin! Club Storyville will…

Read More
story telling

A Story About the Client-attracting Power of Stories…

By Tom Ruwitch

Happy World Storytelling Day. Let’s celebrate with a quick story about the client-attracting power of stories. At Stanford University, Chip Heath asked his students to give one-minute speeches that contained three statistics and one story. Some time after the speeches, Heath quizzed students on what they heard. Only 5% of the students remembered a single…

Read More

From Daily Grind to Fabulous Adventure…

By Tom Ruwitch

AtomicSquirell is having a midlife crisis. He has spent the majority of his professional life in advertising. But he lacks passion for his work. He appreciates “the artistic aspects” of the profession, but he hates other aspects — including “the daily grind” and “the relentless focus on sales.” I get it, AtomicSquirell. I used to…

Read More

RecomMONDAYtions ~ 2024.03.18

By Tom Ruwitch

Hay House in the Ozarks, Crawford County, Missouri, March 2024 #allthisusefulbeauty Recommended Events 👻How to be A Ghost Buster: Capture & Convert Prospects to ClientsI’m a Lynn Whitbeck fan! She’s a sales and leadership who teaches how to end sales chaos and amplify profits using a robust strategic sales plan. On Thursday, March 28, 2024…

Read More

Gamification Nation: The Power of Score-keeping

By Tom Ruwitch

I solved this morning’s Wordle puzzle in three guesses… …and my streak lives on. 58 days and counting  Wordle is a game where you get six tries to guess a five-letter word. With each guess, the puzzle gives you feedback. It reveals if a letter you guessed is in the right place, in the word…

Read More