Tom Ruwitch
Quick note before the story: In case you missed it yesterday, for a limited time, you can join Club Storyville for free (7-day trial) here. Give it a try. It won’t cost you a penny. Details and sign-upĀ here. (Now back to our regularly scheduled program…) I once met a marketing “guru” who advised me to…
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Here’s a little-known detail about the “most successful sales letter in history:” The letter’s copywriter stole borrowed the idea. The writer in question: Martin Conroy. The letter: The Wall Street Journal’s “Two Young Men.” The set up: Two young men went to college together. Both were better than average students. They lived in the same town. They were happily…
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Half way through the six-course tasting menu, our server, Shekeba, arrived at our table with a surprise gift. “It’s carrot bisque with lobster claw,” she said. “A ‘thank you’ for being so patient.” Shekeba is the wife of Chef Andy Hyde, and on Saturday they scrambled to deliver a 5-star dining experience at their restaurant,…
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Recommended Reading Ā Kevin Kelly’s “101 Additional Advices”Thanks to Tim Ferriss for sharing this post in his 5-Bullet Friday email. Here’s Kevin’s introduction to the list: “Six years ago I celebrated my 68th birthday by gifting my children 68 bits of advice I wished I had gotten when I was their age. Every birthday after that…
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I’m on Marco Island, Florida this week for some sun bathingĀ , beach walkingĀ , and mastermindingĀ . I can’t share most names and details from the mastermind sessions because… …you know… …what happens in mastermind stays in mastermind. But I can share this scene from yesterday’s session (because it contains a valuable business lesson for all of…
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I’m in Florida (Marco Island) for a two-day meeting with Dave Dee and his Elite Mastermind group. And when in Florida… …I eat pie… …key lime pie. Every chance I get. So after rolling in from the airport, I hit the hotel bar for lunch, enjoyed a blackened grouper sandwich, and asked the waitress, “Do…
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I work with an attorney who attracts prospects with webinars and converts them to clients with complimentary consultations. Good strategy. But there’s one problem: Her calendar is filled with tire-kickers who ask her for piles of free advice, discounted services, and other profit-crushing gifts. The solution: Weed out the tire-kickers before they book a consultation.…
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This conversation happened yesterday as I discussed with an executive coach how to grow her business. “I hate marketing,” she said. “Why?” I asked. “It seems like dirty business,” she said. “I just want to connect with people who need me, serve them well, and get paid for my effort.” “If you market the right…
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Recommended Events Ā Follow-Up Mastery WorkshopLynn Whitbeck is a great sales coach! And on May 9, she’ll reveal a smooth, almost effortless way to make those prospect follow-up check-ins feel like catching up with an old friendā¦ Where everything just clicks, and the next thing you know, they’re all in, eager to get started. Lynn’s program…
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Remember that scene in “Meet the Parents” when Jack Byrnes (Robert DeNiro) claims he potty trained his cat, Mr. Jinx? Funny… …because it’s outrageous… …or so it seemed. Ripped from the headlines: Scientists in Germany Have Potty Trained Cows In a project dubbed “MooLoo Training,” scientists awarded a yummy treat to calves that peed in…
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