Tom Ruwitch
Last month, as the Uber Eats guy delivered my pineapple fried rice and red curry with chicken, my crazy-doodle, Moose, stormed from the kitchen to the front door, jumped against the door’s window, and ripped the lovely privacy curtain that covered the window. When I heard the commotion, I ran into the front hall, saw…
Read More
Recommended Viewing🎥Melissa Etheridge: I’m Not Broken Last week, Melissa and I saw Melissa Etheridge in concert (5️). Melissa E. grew up in Leavenworth, KS — two blocks from the federal prison. In 1970, Johnny Cash came to town to perform at that prison. Johnny inspired Melissa to do the same. Last month, Paramount+ released “Melissa…
Read More
This morning, while enjoying a mug of French roast and a heaping helping of Cocoa Puffs, I asked my AI copywriting robot, “B-9?,” to tell me the “greatest joke ever.” He told the one about the chicken crossing the road. (Best joke ever? I don’t think so. ) So I asked him to try again, and…
Read More
Today’s email is for business people who have written a book… …or are thinking about doing so… Last night, the St. Louis Publishers Association invited me to speak on this topic: How to Leverage Your Book to Maximize Sales and Profits. It occurred to me that you probably are NOT a member of the St.…
Read More
My AI copywriting robot, “B-9?”, is depressed. He thinks I don’t like him anymore. Yesterday, I wrote an email ripping a spammer for sending me a pitchy, AI-generated email. “B-9?” took it personally. “You hate robots,” he sniffed. “No! No!” I said. “I LOVE robots — especially you.” “B-9?” crossed his arms, turned his back…
Read More
Ripped from my spam folder… …this little “gem” from a “Sr. Growth Executive” named Jasmine: Hi (first name) … just kidding Hey Tom, I am a real human unless this is all just a simulation of course, but then we are both in the same boat! I however am reaching out personally because Story Power…
Read More
Recommended Viewing🎥“Hitman” on Netflix Melissa and I recently watched and loved the movie “Hitman” on Netflix. Here’s the logline (summary): Inspired by the unbelievable true story, a strait-laced professor (Glen Powell) uncovers his hidden talent as a fake hit man in undercover police stings. He meets his match in a client (Adria Arjona) who steals…
Read More
Ripped from the headlines… Police say an alleged drug dealer tried to fend off intruders and enemies by feeding his pet squirrel meth. The cops were warned about Mickey Paulk’s meth-fueled “attack squirrel.” And sure enough, when they went to Mickey’s house to arrest him, they didn’t find the fugitive, but they encountered a VERY…
Read More
When Tom Cruise and Nicole Kidman were a couple, she bought him a star. Nicole broke open the piggy bank, dished out a few shekels to one of those star registries, and dubbed the celestial body, “Forever Tom.” I thought that was kind of amusing and interesting so I wrote an email about it several…
Read More
I got an email this morning from marketing master Dave Dee who needed to get something off his chest. One of his clients “doesn’t see the value in building a list of prospects who need his service and doesn’t have a follow-up system to turn those leads into appointments and clients.” The result: The client is struggling…
Read More