Tom Ruwitch
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. “I would personally advertise it through Google advertisements, PPC. I…
I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University. Members critiqued one another’s works-in-progress. “Bandersnatch” explores how Lewis and Tolkien…
Ann Handley re: Inviting Subscribers to Share Your Stuff + Mind-Mapping to Get Unstuck + A Better Way to Write a Cold Email + Glen Campbell’s Farewell Tour and Battle with Alzheimer’s + Try a Little Kindness
Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…
A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze. She’d stare at that blinking cursor and think, “Now what!?” She was frustrated. She was confused.…
The Promises and Perils of Artificial Intelligence + A Blood-and-Gore Story with Big Business Lessons + Business Lessons from Tim Cook + Which Media Work Best? A Fascinating and Funny Look… + From Tim Cook, re: Steve Jobs
I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…
I’m not a hating kind of guy. But… I HATE Facebook. Lots of reasons. But here’s the latest… A few months ago, I set up a Facebook business account so I could run ads to promote Story Power Marketing. I logged in the other day to set up a new user. But I couldn’t manage…
An Apple App to Control Procrastinating Impulses + Harnessing the Creative Power Within You + Headline Advice – Separating The Good and Bad Advice + Marketing Lessons from Horror Films + From Pablo Picasso
Maya Angelou once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” She was a civil rights activist and poet — not a marketing consultant. She didn’t say that to help you and me grow our businesses. But take her words…