Tom Ruwitch
Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea: Pickle Lip Balm. Yeah, you heard me right. Pickle Lip Balm is a real thing. You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95. Warning: You may not like…
Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. I’ll let you know when the episode goes live (later this week). For now, a sneak peek… We…
Recommended ListeningGuy Kawasaki and Seth Godin Guy Kawasaki and Seth Godin are two of my marketing heroes. And in this episode of Kawasaki’s “Remarkable People” podcast, they’re together talking about the current state of marketing. This is one of those podcast episodes that I’ll replay many times. Recommended ViewingA Familiar and Funny Customer Service Nightmare Here’s…
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. “I would personally advertise it through Google advertisements, PPC. I…
I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University. Members critiqued one another’s works-in-progress. “Bandersnatch” explores how Lewis and Tolkien…
Ann Handley re: Inviting Subscribers to Share Your Stuff + Mind-Mapping to Get Unstuck + A Better Way to Write a Cold Email + Glen Campbell’s Farewell Tour and Battle with Alzheimer’s + Try a Little Kindness
Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…
A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze. She’d stare at that blinking cursor and think, “Now what!?” She was frustrated. She was confused.…
The Promises and Perils of Artificial Intelligence + A Blood-and-Gore Story with Big Business Lessons + Business Lessons from Tim Cook + Which Media Work Best? A Fascinating and Funny Look… + From Tim Cook, re: Steve Jobs
I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…