Tom Ruwitch
A couple of days ago, I told you about a sad-sack business owner who decided “email doesn’t work” because it hasn’t worked for her. She was hunting for a content delivery channel that works. I wrote to her and said the problem might be her content, not the delivery channel. I’ve been doing this for…
Breaking news: If you want to convert leads to clients… Email doesn’t work. Neither does text. Same goes for video So says a frustrated consultant who posted a cry for help on Facebook “​​20 years in business, I don’t remember ever it being this hard to connect with prospects. Text and email, videos, and articles…
Four Leadership Lessons from Abraham Lincoln + The Go-Giver Marriage + Maxine Cunningham and I Discuss the Power of One-to-Ones + Six Strategies To Stop Procrastinating + Abraham Lincoln
Last night, I stayed up late to watch women’s Olympic hockey – the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. This was Poulin’s fourth Olympic gold-medal game. She’s the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…
I read some great advice last week from my friend Jack Turk, “The World’s Fastest Copywriter.” If you want prospects to pay attention to you — your webinar, your sales letter, your landing page, your emails — you must do as the great Dan Kennedy does… Say interesting things in interesting ways. That sums up…
How a Hotel Owner Discovered the Story to Skyrocket Sales + How to Build a Bliss Station + How to Communicate with Humans + A Book About Cults & More + Frederick Douglass
Picture this: Your dad, the King, is sleeping in the castle garden. His brother creeps into the garden, kills Dad by pouring poison in his ear, marries the Queen, and takes the throne. So it went for Prince Hamlet of Denmark – at least in William Shakespeare’s version of the story. At first, Hamlet thought…
I love it when high-quality people call B.S. on me… …hold me accountable… …get me out of my rut… …share a perspective I hadn’t considered… …inspire me to implement, not dawdle… …encourage me to be my best… …and then guide me to be even better. And I love to offer peers all of the above. …
The Hidden Danger in Copying Successful People + Do You Talk At or Converse With Your Prospects + The Art, Drama and Power of Olympic Competition + Why I Noodle, Doodle, and Jot + re: Creativity
My favorite Alfred Hitchcock movie is The Trouble With Harry. It’s not a thriller or murder mystery… …although there is a dead body. The dead guy is Harry. He’s lying flat on his back in the woods in Vermont, with a bullet hole in his head, dead as a bug on a windshield. The movie is…