Tom Ruwitch
Ripped from the headlines… Police say an alleged drug dealer tried to fend off intruders and enemies by feeding his pet squirrel meth. The cops were warned about Mickey Paulk’s meth-fueled “attack squirrel.” And sure enough, when they went to Mickey’s house to arrest him, they didn’t find the fugitive, but they encountered a VERY…
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When Tom Cruise and Nicole Kidman were a couple, she bought him a star. Nicole broke open the piggy bank, dished out a few shekels to one of those star registries, and dubbed the celestial body, “Forever Tom.” I thought that was kind of amusing and interesting so I wrote an email about it several…
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I got an email this morning from marketing masterĀ Dave DeeĀ who needed to get something off his chest. One of his clients “doesnāt see the value in building a list of prospects who need his service and doesnāt have a follow-up system to turn those leads into appointments and clients.” The result: The client is struggling…
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Are you joining me today for the free training? It’s called… How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off When: Today (Tuesday 8/6), 11:30 a.m. ET, 8:30 a.m. PT Where:Ā Online.Ā Register here. Last night, I put finishing touches on the presentation, and thought this slide might help you…
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Recommended ReadingšHow To Set Marketing Goals Based on Business Goals Great marketing begins with great goal-setting. Here’s a helpful post from the IMPACT+ blog that outlines seven steps for setting well-defined marketing goals synced with your business goals. Recommended Event (Tomrrow)Ā How to Get More and High-Quality Leads and Convert Them Into Clients — Without Working…
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A long, long time ago, I used to market my software business by buying a booth at a local business expo. I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth. š§² š¤ š§² š¤ š§² š¤ š§² š¤ š§² š¤ The debate…
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May I vent for a moment? I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…” … Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.…
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Ripped from the headlines… A man in Texas is running for President of the United States, and to stand out on the ballot he has legally changed his name to (Ā drumroll, please…) “Literally Anybody Else” Formerly, “Dustin Ebey,” Mr. Else has gathered enough signatures to appear on the ballot in Tennessee. But he fell short…
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Happy Paperback Book Day. Yeah, I know. There’s a holiday for EVERYTHING. But this one is important. My paperback book is coming out soon, but we can’t celebrate that yet. So we’ll have to celebrate the occasion another way… Three years ago, I interviewed Michael DeLon on my podcast, The Story Power Marketing Show. Michael is…
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Recommended Readingš¤Marc Mawhinney on the Difference Between Cocky and Confident A short, but powerful post from Mark Mawhinney on his Natural Born Coaches site. It begins… “Someone asked a question on Facebook a few years back: ‘Whatās the difference between confidence and being cocky?’ The answer I gave: ‘Confident people can back it up. Cocky…
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