Recommended Resources
Recommended Reading 💡Ryan Reynolds Shares the Keys to Killer Marketing You might know him as the actor who stares in Deadpool. But I’m a Ryan Reynolds fan because he’s a successful business owner and brilliant marketer. In this article from Inc., Reynolds shares his take on the advertising industry and keys to great marketing. Recommended Viewing 💡Mint…
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And now for something completely different… I’d like to commend the spammer who sent me a pitch yesterday for her company’s telemarketing and LinkedIn advertising services. Really. No sarcasm here. Just genuine appreciation. The email was short and sweet and went like this: Hi Tom, I’m the Partnerships Manager at Growth Yard. If we could…
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Recommended Reading 💡The Daily Stoic: It Will Make You Better In this brief post, Ryan Holliday describes how young Earnest Hemingway suffered an “almost unbearable loss…” …only to recover and become a better writer than before. This is a powerful story about how to use loss to your advantage. You’re Invited The Tech-to-Profit Formula I’m…
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Recommended Reading 💡This Category Stumped Everyone on Trivia Night (Adam Kreitman) The Marketing Advocate, a.k.a. Adam Kreitman, has done it again. In this short post, Adam makes the case for direct response marketing over fancy, flashy, expensive ads. Read this if you prefer getting clients and growing profits, rather than wasting money. Recommended Event How…
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Recommended Reading How to Write Faster (Ann Handley) I love Ann Handley’s blog and emails. Here’s a good one she wrote recently about how to write faster — with greater confidence and consistency. Hint: AI can help, but it’s not the answer. Recommended Book The Checklist Manifesto A book about the power of checklists may…
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When he was just 13 years old, chess prodigy Magnus Carlsen nearly defeated former world champion Gary Kasparov during a tournament in Iceland. The Norwegian kid rattled the Russian with an unconventional opening, but the old guy recovered to salvage a draw. I recommend the 2016 documentary about Carlsen. Here’s the trailer: When author Patrick Bet-David…
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Herb Kelleher on Leadership and Service Yesterday, I flew from Philadelphia to St. Louis on Southwest Airlines. Before I boarded, I had the WORST customer (dis)service experience I’ve ever had with Southwest. It made me think of the airline’s founder, Herb Kelleher, and how he built Southwest on great customer service. He must have been…
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I’m feuding with Facebook, and I’m not alone. Earlier this month I recorded a few videos designed to promote my businesses — Story Power Marketing and Implementum. Here’s one of them (it’s all about how to transform your technology from a paralyzing migraine to a walk in the park)… I hired a team of Facebook…
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I’m Back… …from the wilds of Wyoming (no thanks to United Airlines which deposited me in St. Louis more than three hours later than promised). There’s nothing like a week off the grid to rejuvenate the spirit and clear the cobwebs. So let’s get back to business. Recommended Listening 💡John Jantsch: (Un)Limiting Beliefs I love…
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I’ve gone fishin’… …in the backwoods of southern Wyoming. Off the grid, except for a few minutes each day to plug in and write to you. Yesterday, I bushwacked through willows. I stood in the center of mountain streams for hours. I threw a few hundred casts, and…. …I caught one fish. There’s a new…
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