Journey to the Past

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Left-Handed Whopper

By Tom Ruwitch

On April Fool’s Day 1998, Burger King ran a full-page advertisement in USA Today to introduce the new “Left-Handed Whopper” The ad proclaimed: “Finally, after years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods when enjoying America’s favorite burger.” Highlights: “Whopper rotated a full 180-degrees to ensure better grip on bun…”  “Rearranged orientation of…

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Leonardo’s Perfection Problem

By Tom Ruwitch

In Monday’s email, I recommended the new biography Leonardo DaVinci (by Walter Isaacson). Great read. Lots of interesting stories. Many business lessons.  Here’s one:  In 1480, monks hired Leo to create a painting of the Adoration of the Magi. Leo started the project, but he stopped before finishing. Leo imagined the perfect painting, but he couldn’t achieve that perfection.…

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