Good Examples

Categories

Toilet Instructions

By Tom Ruwitch

I recently spent a couple of weeks in New Zealand. Beautiful country. One of the most memorable things I saw there: Signs illustrating the right way to pooh. This is not B.S. These signs were as common as fart jokes in a boys locker room. On the right… a drawing of a person sitting on…

Read More

Bubblegum Broccoli

By Tom Ruwitch

Here’s what McDonald’s CEO Don Thompson said when describing bubblegum-flavored broccoli that the company developed a few years ago: “It wasn’t all that.” Huh!? Put yourself in the shoes of those poor kids who tasted this Frankenstein “food.” Imagine what you might have said if you sampled the stuff.  It’s gotta be more (lots more) than, “It wasn’t…

Read More