Bad Examples

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Why I Won’t Treat You How This Truck Driver Treated Me…

By Tom Ruwitch

A few hours before leaving on my family vacation last week, I was running errands around town when this happened… I was in my car, idling in the intersection turn lane, waiting for the left-turn arrow, turning the radio to another station. Not a care in the world… …and then the airbag exploded in my…

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A Cautionary Tale About a Marketer’s Trust-busting Email…

By Tom Ruwitch

I got an eye-roll-inducing email yesterday from a marketer named Stephanie. I signed up for her list a few months ago. So technically, this wasn’t SPAM… …but it sure felt like it.  Here’s what it said:  Hi there Tom, I wanted to send you a special note, but I don’t have your mailing address 🙂…

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How my Client Overcame a Dreaded, Business-Crushing Disease

By Tom Ruwitch

“I don’t have an interesting story,” Elizabeth said. Her shoulders slumped. She stared at her shoes.  Elizabeth was a client. We’d discussed how storytelling captivates prospects and inspires them to act. She understood and agreed. But then she told me she didn’t have what it takes.  “There’s nothing about me worth telling. My story is…

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Why I Should Have Dumped That Rotten Client Sooner…

By Tom Ruwitch

I fired a client last month. It felt great.  I should have done it several months ago, but I balked.  This client didn’t return emails, voicemails or texts. Didn’t complete work they promised. Didn’t meet deadlines for work they delivered.  Then, they would pop up out of the blue and bark some command at me,…

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Why That Email Signup Raffle Will Backfire

By Tom Ruwitch

I spotted the following this morning on one of my favorite online marketing forums: “I have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffle…What is the best way to approach this?”  …

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My Shameful Trip Down the Social Media Rabbit Hole

By Tom Ruwitch

I read a GREAT thing yesterday. It’s from Austin Kleon’s book Steal Like an Artist… “You’re going to see a lot of stupid stuff out there and you’re going to feel like you need to correct it. One time I was up late on my laptop and my wife yelled at me, ‘Quit picking fights on…

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Curling Fans Screwed by “Secks” Toys

By Tom Ruwitch

Bad news for American curling fans. Big laughs for the rest of us.  And a great marketing lesson for good measure… There’s a company in the Netherlands that makes “toys.”  The kind of toys not suitable for children… …or prudes. “Adult” toys. (Wink, wink.) Anyhow, this toy company paid someone to put their logos on…

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Famous Marketing Expert BS’d Me (and others) so I Ripped Him…

By Tom Ruwitch

Ryan Deiss is one of the most intelligent and successful digital marketing strategists in the galaxy… …and now I’m going to rip him. After you read the story, let me know what you think. I’m interested to hear your thoughts. The story began yesterday morning when Ryan sent me one of those Cyber Monday promotions…

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The Surprising Truth About Pickle-flavored Lip Balm

By Tom Ruwitch

Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea:  Pickle Lip Balm.  Yeah, you heard me right.  Pickle Lip Balm is a real thing.  You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95.  Warning: You may not like…

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I Got This Super-creepy Email. Here Are Some Lessons…

By Tom Ruwitch

Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…

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