Tom Ruwitch
A long, long time ago, I used to market my software business by buying a booth at a local business expo. I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth. 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 The debate…
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May I vent for a moment? I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…” … Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.…
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Ripped from the headlines… A man in Texas is running for President of the United States, and to stand out on the ballot he has legally changed his name to (Â drumroll, please…) “Literally Anybody Else” Formerly, “Dustin Ebey,” Mr. Else has gathered enough signatures to appear on the ballot in Tennessee. But he fell short…
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Happy Paperback Book Day. Yeah, I know. There’s a holiday for EVERYTHING. But this one is important. My paperback book is coming out soon, but we can’t celebrate that yet. So we’ll have to celebrate the occasion another way… Three years ago, I interviewed Michael DeLon on my podcast, The Story Power Marketing Show. Michael is…
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Recommended Reading🤔Marc Mawhinney on the Difference Between Cocky and Confident A short, but powerful post from Mark Mawhinney on his Natural Born Coaches site. It begins… “Someone asked a question on Facebook a few years back: ‘What’s the difference between confidence and being cocky?’ The answer I gave: ‘Confident people can back it up. Cocky…
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Must See TV! This happened on Monday… Dan Kennedy and Jay Abraham — two of the all-time great marketers on Planet Earth… …side-by-side, talking about their craft… …for more than two hours. I watched most of it live. I’ve watched the entire replay once. I’ll watch it again and again and again and… until they…
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Melissa walked past my desk last week, looked over my shoulder, and saw this: “You have seven thousand and forty-eight emails in your inbox?” she asked. “Yep,” I said. “But zero are marked ‘unread.’” (Which, by the way, is not the same as saying, “I’ve READ all 7,048 emails!”) Welcome to my world of digital…
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Raise your hand if you’ve ever said or thought any of the following… “I’m not sure how to clone myself to grow the business, but I know it’s essential for our success.” “I have so much on my plate, I can never get done what I really want to get done, and it feels overwhelming.”…
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I read yesterday about a business owner with DIY Diz-ease. It’s a dreaded, yet common condition that afflicts many business owners — including little ol’ me. George Sotiropoulos describes one of the afflicted in his book: “Roadblocks You Can’t Ignore:” I have a client who did their own accounts on QuickBooks to save the fee to…
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Recommended Listenting 🎤 James Rhee: The Power of Kindness in Business w/ Guy Kawasaki Guy Kawasaki has a great podcast called “Remarkable People.” I recommend the episode with James Rhee. From the show notes: James Rhee is “a former high school teacher turned private equity investor and author of the book “Red Helicopter.” James shares his…
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