Tom Ruwitch
Ripped from the headlines: Pepperidge Farm has temporarily changed the name of its bite-sized cheddar cheese crackers from “Goldfish” to “Chilean Sea Bass.” WTF!?? This has to be a joke, right? Ummmm…. ….no… …It’s true. They even have a website — scheduled to run through October 30 — where you can buy them. Go to ChileanSeaBassCrackers.com.…
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Recommended Reading 💡Grand Canyon Focus: The Practice of Full Devotion to a Single Task Thanks to Matthew Homan who recommended this brilliant post in his (also brilliant) newsletter. The post’s author, Leo Babauta, writes: “Imagine you’re standing at the edge of a cliff, where you really need to concentrate in order not to fall into the abyss. Imagine…
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I have the bug that’s going around. Fever, chills, sore throat, cough. No fun. It came on Wednesday night as I was meeting with my operations director, Brady. I kept having to clear my throat. I seemed to be losing my voice. And then I woke up yesterday without a voice. Bad day for that.…
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In case you hadn’t heard the news… Today’s the day. I’m hosting a complimentary training called: The Tech-to-Profit Formula:The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech Click the button below for details and to save your sear. Why this training? I know too…
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Here’s a question I spotted in one of those online marketing forums this morning: What is the most painful part of content marketing? This one struck a nerve. Lots of responses, many with a common theme. “LargeLine” said: “Always coming up with fresh and engaging ideas consistently. It can be tough to keep your audience interested.”…
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Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…
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Recommended Reading 💡Ryan Reynolds Shares the Keys to Killer Marketing You might know him as the actor who stares in Deadpool. But I’m a Ryan Reynolds fan because he’s a successful business owner and brilliant marketer. In this article from Inc., Reynolds shares his take on the advertising industry and keys to great marketing. Recommended Viewing 💡Mint…
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Yesterday… …my publisher sent the final proof of my upcoming book… …and I approved it. Next step: Finalize some of the resources and special gifts I offer to readers, submit some information to Amazon, and publish this puppy. Exact date TBD. Stay tuned. By the way, the book is called: Story Power MarketingProven Methods to…
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And now for something completely different… I’d like to commend the spammer who sent me a pitch yesterday for her company’s telemarketing and LinkedIn advertising services. Really. No sarcasm here. Just genuine appreciation. The email was short and sweet and went like this: Hi Tom, I’m the Partnerships Manager at Growth Yard. If we could…
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Happy Steve Jobs Day! Yeah, it’s true. There’s an unofficial holiday to celebrate Apple’s co-founder… …and October 16 is the day. To celebrate the occasion, I have to share my favorite Steve Jobs story — the one about the time he introduced the iPhone. Let’s take the Wayback Machine to January 2007. The Macworld Conference…
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