Tom Ruwitch

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Help Comes to Those Who…

By Tom Ruwitch

Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…

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RecomMONDAYtions ~ 2024.10.21

By Tom Ruwitch

Recommended Reading 💡Ryan Reynolds Shares the Keys to Killer Marketing You might know him as the actor who stares in Deadpool. But I’m a Ryan Reynolds fan because he’s a successful business owner and brilliant marketer. In this article from Inc., Reynolds shares his take on the advertising industry and keys to great marketing. Recommended Viewing 💡Mint…

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Why I’m Doing a Happy Dance

By Tom Ruwitch

Yesterday… …my publisher sent the final proof of my upcoming book… …and I approved it. Next step: Finalize some of the resources and special gifts I offer to readers, submit some information to Amazon, and publish this puppy. Exact date TBD. Stay tuned. By the way, the book is called: Story Power MarketingProven Methods to…

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Surprise… I Actually Liked This…

By Tom Ruwitch

And now for something completely different… I’d like to commend the spammer who sent me a pitch yesterday for her company’s telemarketing and LinkedIn advertising services. Really. No sarcasm here. Just genuine appreciation. The email was short and sweet and went like this: Hi Tom, I’m the Partnerships Manager at Growth Yard. If we could…

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My favorite Steve Jobs Story & The Lessons it Reveals…

By Tom Ruwitch

Happy Steve Jobs Day! Yeah, it’s true. There’s an unofficial holiday to celebrate Apple’s co-founder… …and October 16 is the day.   To celebrate the occasion, I have to share my favorite Steve Jobs story — the one about the time he introduced the iPhone. Let’s take the Wayback Machine to January 2007. The Macworld Conference…

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Marketing Doesn’t Have to Be a Guessing Game. Here’s The Key…

By Tom Ruwitch

Here’s something I didn’t know until Melissa and I visited Pompeii last week during our European vacation… Ancient Romans loved to gamble with dice. The archeologists who excavated Pompeii (buried under 15 feet of ash when Mount Vesuvius erupted in 79 A.D.) founds lots of dice. Here are some on display at the National Archeological…

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behavior

RecomMONDAYtions ~ 2024.10.14

By Tom Ruwitch

Recommended Reading 💡The Daily Stoic: It Will Make You Better In this brief post, Ryan Holliday describes how young Earnest Hemingway suffered an “almost unbearable loss…” …only to recover and become a better writer than before. This is a powerful story about how to use loss to your advantage. You’re Invited  The Tech-to-Profit Formula I’m…

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Legendary Tales and Biz Lessons From the Cradle of Western Civ

By Tom Ruwitch

From the balcony of my cliffside hotel on the Amalfi Coast in Italy, I look due west across the Gulf of Salerno… …at Sorrento, perched on the tip of the peninsula separating the gulf in front of me from the Gulf of Naples. These are historic waters. In September 1943, Allied warships filled the Gulf…

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A Lying, Liar Bites the Dust. Here’s The Story…

By Tom Ruwitch

From atop a cliff on the Amalfi Coast in Italy… A few days ago, I visited the island of Capri. That’s a hunk of volcanic rock filled with fancy villas, overpriced bistros and shops, and tourists — lots and lots of tourists. It’s a beautiful place — the kind that attracts movie stars and other…

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You May Not Sell What You Think you Sell

By Tom Ruwitch

Near the shores of the Mediterranean in Naples, Italy. After writing yesterday’s email about wine merchants in ancient Pompeii and their wise marketing, I recalled of story I once heard about a wise hotel owner. Like the wine merchants in Pompeii, he raked in more revenue by thinking differently about what he sells. This story…

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