Tom Ruwitch

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Gratitude Snippets

By Tom Ruwitch

A long, long time ago, I used to post “Gratitude Snippets” on Facebook. Most days, I would post a short message, expressing gratitude for something or someone. Sometimes I expressed gratitude for the server at the restaurant who was having a hard day but still met me with a smile. Sometimes I thanked a client…

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The Most Effective Way to Turn Social Followers to Customers

By Tom Ruwitch

I came across this question earlier in an online marketing forum: “What are some of the most effective strategies you’ve used for converting social media followers into loyal customers?” My answer: Offer social media followers a valuable resource in exchange for their email address… …so they’ll be on my email list. A quick story to…

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Why Vague Claims Flop and Specificity Sells

By Tom Ruwitch

Another timeless marketing tale, ripped from the pages of Scientific Advertising by Claude C. Hopkins: Back in the early 20th century, razor manufacturers touted how quickly their devices could complete a shave. All used vague phrases, such as “quick shave,” to state their claims… …until one manufacturer advertised a “78-second shave.” The result? “…sensational advances in sales.”…

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A Tale as Old as Time…

By Tom Ruwitch

Here’s a timeless marketing tale from page 37 of Scientific Advertising by Claude C. Hopkins: Two advertisers offered nearly identical food products. One offered the product for free. The other promoted the retail price (15 cents) and offered a coupon to get the produce for $0. With the couponing approach, it feels like the product “maker” has…

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RecomMONDAYtions ~ 2024.11.18

By Tom Ruwitch

Recommended Viewing/Listening ļøThe Introvert’s Guide to Commanding Attention in Business On his Timeless Marketing Podcast, Brian Kurtz Interviews Kim Walsh Phillips, the Co-Founder of the Elite Speakers Network and the Founder and CEO of Powerful Professionals, a business coaching and education company. This is a must-watch/listen for anyone who wants to elevate their personal brand,…

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Thank You

By Tom Ruwitch

Thank you! My book launch yesterday went better than I could have imagined! If you bought the book, I’m grateful. If you haven’t yet, I thank you, too… …because you’re part of my online family… …and without my online family, I wouldn’t have had the desire and the drive to create and promote this book.…

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šŸ„³ You can get my book now for <$1

By Tom Ruwitch

I plan to send several emails today and tomorrow about the launch of my new book If you do not want these book promotions, pleaseĀ click here. This will remove you from the book launch list, but you will remain on my general email list. Story Power Marketing: Proven Methods to Create Client-Attracting, Profit-Generating Content — WIthout…

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The Untold tale of Moses’s Hockey Team

By Tom Ruwitch

“Story Power Marketing” — available on Amazon on Thursday — is not my first book. My authoring days began when I was 7. I wrote this at Sunday school… Moses’s Hockey Team(A Best Seller) By Tom Ruwitch“Dedacation to Tom Ruwitch”Pictures by Tom Ruwitch The book is what publishers call a PAGE-TURNER. It’s a four-age thriller…

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Look What I Got…

By Tom Ruwitch

I got a copy of my new book in the mail yesterday. (Woo-hoo!) (ā†‘ Artist’s rendering of me ā†‘) (ā†“ Video rendering of me ā†“) Watch the short video above to learn more about the book… …what the experts are saying about it… …where you can get it… …when it’s available… …and other critical info. Stay tuned…

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RecomMONDAYtions ~ 2024.11.11

By Tom Ruwitch

Recommended Book šŸ“•Coming Thursday: “Story Power Marketing” (The Book) Watch your email Thursday for the link to buy Story Power Marketing: Proven Methods to Create Client-Attracting, Profit Generating Content — Without Getting Stuck. Here’s what Dave Dee said about the book: ā€œI love this book! It is packed with information you can immediately use to make…

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