Monday Mash-Up

Welcome to the new-look version of RecomMONDAYtions. I’m experimenting with a stripped-down, image-free version of my Monday-morning newsletter… …to see whether delivery rates improve. The meanies at Microsoft, Gmail, Yahoo (etc.) are constantly changing the rules of the game. So marketers have to adjust if they want to maximize email opens and engagement. Too many…

Recommended Reading 💡 A Case Study in B2B Storytelling Here’s a fascinating case study in B2B storytelling from Ann Handley that proves how thinking outside the box can transform even the most “boring” products into compelling content. Tennant Company, which sells industrial floor-cleaning equipment, launched a brilliant “Custodians Are Key” contest that invited nominations for outstanding…

Recommended Video 🎥 Is Perfectionism Just Procrastination in Disguise? Struggling to finish and share your work? Jon Youshaei’s TED Talk reveals how perfectionism holds us back—and why success comes from publishing, not perfecting. He went from 6 videos a year to 173 with 300M+ views just by shifting his mindset. Recommended Resource ⏺️ Fathom Fathom has…

Recommended Event 💡 The Tech-to-Profit Formula This Thursday, I’m hosting an all-new version of my 100%-free training. I’ll share the secret recipe to attract high-quality leads, land more clients, and skyrocket profits — with time-saving, hassle-free tech. Details and registration here. Recommended Reading 📙 Black Sheep SalesI’ve been waiting for Aleasha Bahr’s book to come out. It’s finally…

Recommended Events 💡 The NEW Way to Make More Money Without Chasing Leads We’re on the verge of a “customer loyalty crisis,” and Vance Morris knows how you can fix this. On Thursday, he’ll host a 47-minute free training to reveal how to cultivate fiercely loyal customers who are willing to pay premium prices. Vance is…

Recommended Reading 💡 Like a Wedding Photographer Who Takes Selfies Adam Kreitman, a.k.a. “The Marketing Advocate,” has done it again. If you post on social media, this is a must read. It’s a cautionary tool about how so many business people get “so-shill” wrong. Recommended Tool 📧 Spark — Smart, Focused. Email. I’ve been using Gmail since…

Recommended Video  Why It’s NOT Better to Give Than Receive I met Kevin Thompson last year (thanks, Dan Kuschell for the intro) and quickly discovered he’s an extraordinary giver. But he also has an interesting, counter-intuitive perspective on giving and receiving. In this video, Kevin argues that being good at RECEIVING is as crucial for personal…

Recommended Training Thrive In ’25 30th 3-Day FREE LinkedIn Masterclass/Workshop Jon Keel is a LinkedIn master who is very generous with his time and expertise. Next month, he’ll host a 100% free, three-day masterclass workshop where he’ll reveal everything you need to make LinkedIn an effective tool to grow your business, including how to increase…

Recommended Event – Last Chance  The Tech-Powered Profit Machine TODAY at 1 p.m. ET, I’m hosting a small-group session where I’ll reveal how to use AI, automation, and other technology to profit more while working less. ✓ My go-to AI tools and tactics (including ones I’ve built and you can use) to SAVE  & $$$$$. ✓…

Recommended Resource  Descript Here’s the message that greets you when you visit Descript.com: “If you can edit text, you can edit videos. Descript is the AI-powered, fully featured, end-to-end video editor that you already know how to use.” I love this tool, and I recommend it. Learn more here. Recommended Podcast Episode   Groupon and Descript: Andrew…