Tom Ruwitch
I had a Princess Bride moment yesterday. Here’s the story… I was a guest expert (discussing email marketing) at an online mastermind meeting. Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers. Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t…
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I had a great meal last night — prepared by a “homeless” chef named Alec Schingel. Until last year, Alec worked for various restaurants around the country — including some great ones in my town, St. Louis. Now he’s on his own, no longer working for a restaurant, planning to open his own place some…
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Recommended ProgramLearn LinkedIn from the Best Ted Prodromou has released a new-and-improved version of his Linked Accelerator program, and I’ve signed up. If you sign up from the link below, you’ll get an amazing deal. I enrolled in the previous version of the program and learned a ton. But LinkedIn changes constantly so its time…
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Here’s a rerun. I wrote it back in 2019 when I still led my email marketing company, MarketVolt. I republished it on LinkedIn yesterday. My friend Ted Prodromou saw it there and called it laugh-out-loud funny — which inspired me to email it to you now. In my soon-to-be-released “Email Marketing Power” program, I’ll reveal the many…
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I founded an email marketing company in 2001 and ran it for 19 years… …which means I spent 19 years hearing naysayers tell me “email marketing won’t work” or “email marketing is dead.” My experience: Email is alive and well, and it works… … … … … …if you know what you’re doing. Therein lies…
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May I vent a little? Last week, I got an email from a business coach (let’s call him “Pinocchio”) who pitched Sai Blackbyrn’s free course. Sai is a well-established coach-for-coaches with a complex marketing machine. Pinocchio wrote: “I have something very special for you, I just got off the phone with my friend, Forbes-featured, best-selling…
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No story today. Just an invitation… Join Dean Isaacs and me on Thursday when we host… 5 Ways to Boost Email ROI This 5in25 training — 5 tips in 25 minutes, followed by Q&A — will reveal 5 strategies you can implement right away to elevate your email marketing and improve results. Dean and I…
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Recommended EventRegister, Attend, and Thrive… This one is a no-brainer. A free, interactive event: Thrive in All Economic Times. Details and registration here… This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections. If you want to just sit and listen,…
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A few months ago, I updated my LinkedIn profile with new job titles. One of those titles: “Writer’s Block Remover” Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees. He’d tell them: “Forget about your current job title. What would our customers…
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Yesterday, I attended a mastermind session with Michael DeLon (PaperBackExpert) and his brilliant right-hand-man Caleb DeLon. The discussion turned to inbox management — how to handle all those emails you receive every day. Caleb described how he set up automations (he’s great at that) to organize incoming emails. For example, when he gets emails from…
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