Tom Ruwitch
Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast,Ā Smashing the Plateau,Ā since soon after I met him earlier this year. I think David and his podcast are great!Ā I was honored to be his guest recently, and theĀ episodeĀ dropped this morning. We discussed:Ā Why I started Story Power Marketing Why I decided to focus on…
Shark-attack stories are in the news. East coast. West coast. Sharks are attacking from sea to shining sea. Two attacks off the same Long Island beach yesterday. And earlier this summer, a swimmer in California nearly died. He described what happened on the morning news: āI was bitten ferociously by a shark right across my…
Yesterday, I conducted a website makeover for a VIP member of my Content Transformation Academy. 30 minutes to transform his front page from āblahā to brilliant, prospect-repelling to prospect-attracting. In a week or two, after he launches the transformed site, Iāll put the URL in a bookmarks folder called, āWebsites – Good Examples.ā I also have…
I witnessed a crime yesterdayā¦ ā¦and I did nothing to stop it. Melissa, Maddie, and I were enjoying a quiet dinner on the patio at Saigon Cafe in St. Louis when we were interrupted by a high-pitched āYip, yip, yip.ā Startled, I dropped my chopsticks in my bowl of Bun Tom Heo Nuong Cha Gio, turned…
Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast. This episode…
Remember Eddie Haskell? He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity. āHello, Mr. and Mrs. Cleaver. Isnāt it a lovely day,ā heād say to Beaverās parents. And then, when the adults left the room, Eddie would wreak havoc. The sweet-talking devil. I had an Eddie Haskell flashback the other day. …
Finish this sentence I get my best content ideas from… Please reply to this email with your thoughts. If you’re not sure how to answer… …if you’re having trouble completing that sentence, please reply and let me know that. BTW, if you’re having trouble, you’re not alone. I used to have no ideahow to generatea consistent flowof…
Back when I ran an email marketing company, a client named Mike asked me to help him build a list. He ran a roofing company, and he wanted to send weekly emails. My advice: āBefore you build a list, write two or three practice emails. Make sure you have your content creation game down. Confirm…
I got an email from an artificial-intelligence robot this morningā¦ ā¦thatās so bad I had to share it with you and break it down. Here it is (display images to see it): I knew something was wrong when I read the first line: “We hope things are looking nice at Story Power Marketing.” Looking nice…
Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim. I get the idea. Typos and misspellings ARE common in āpersonalā emails. But Iām not into the fake-authenticity thing. When you see…