Tom Ruwitch
Another timeless marketing tale, ripped from the pages of Scientific Advertising by Claude C. Hopkins: Back in the early 20th century, razor manufacturers touted how quickly their devices could complete a shave. All used vague phrases, such as “quick shave,” to state their claims… …until one manufacturer advertised a “78-second shave.” The result? “…sensational advances in sales.”…
Read More
Here’s a timeless marketing tale from page 37 of Scientific Advertising by Claude C. Hopkins: Two advertisers offered nearly identical food products. One offered the product for free. The other promoted the retail price (15 cents) and offered a coupon to get the produce for $0. With the couponing approach, it feels like the product “maker” has…
Read More
Recommended Viewing/Listening ļøThe Introvert’s Guide to Commanding Attention in Business On his Timeless Marketing Podcast, Brian Kurtz Interviews Kim Walsh Phillips, the Co-Founder of the Elite Speakers Network and the Founder and CEO of Powerful Professionals, a business coaching and education company. This is a must-watch/listen for anyone who wants to elevate their personal brand,…
Read More
Thank you! My book launch yesterday went better than I could have imagined! If you bought the book, I’m grateful. If you haven’t yet, I thank you, too… …because you’re part of my online family… …and without my online family, I wouldn’t have had the desire and the drive to create and promote this book.…
Read More
I plan to send several emails today and tomorrow about the launch of my new book If you do not want these book promotions, pleaseĀ click here. This will remove you from the book launch list, but you will remain on my general email list. Story Power Marketing: Proven Methods to Create Client-Attracting, Profit-Generating Content — WIthout…
Read More
“Story Power Marketing” — available on Amazon on Thursday — is not my first book. My authoring days began when I was 7. I wrote this at Sunday school… Moses’s Hockey Team(A Best Seller) By Tom Ruwitch“Dedacation to Tom Ruwitch”Pictures by Tom Ruwitch The book is what publishers call a PAGE-TURNER. It’s a four-age thriller…
Read More
I got a copy of my new book in the mail yesterday. (Woo-hoo!) (ā Artist’s rendering of me ā) (ā Video rendering of me ā) Watch the short video above to learn more about the book… …what the experts are saying about it… …where you can get it… …when it’s available… …and other critical info. Stay tuned…
Read More
Recommended Book šComing Thursday: “Story Power Marketing” (The Book) Watch your email Thursday for the link to buy Story Power Marketing: Proven Methods to Create Client-Attracting, Profit Generating Content — Without Getting Stuck. Here’s what Dave Dee said about the book: āI love this book! It is packed with information you can immediately use to make…
Read More
Riddle me this, Batman… …What’s the difference between “easy” and “simple?” I’ve been pondering that since Tuesday when I toured Redirect Health in Phoenix with its CEO, David Berg. Redirect helps companies find and deliver affordable healthcare plans without sacrificing quality coverage. For more than 10 years, the company’s slogan was “Easy and Affordable Healthcare.”…
Read More
My new book — available to purchase a week from today on Nov. 14 — has an Introduction, 11 chapters, and acknowledgements. The hardest chapter to write – by far: The one about AI. I drafted the first chapter but tossed it later because… …it contained too many prompts and other tactics that would be…
Read More