Mindset – Inner Game

A very short story about the power of stories: Once upon a time, a business professor at Stanford University asked his students to give one-minute speeches with three statistics and one story. After passing some time following the speeches, the professor quizzed his students on what they heard. Only five percent remembered a single statistic.…

Quick questions for you (please reply)… If you could significantly boost your profits, what would that mean for you? What would you do that you currently can’t? What aspirations would you fulfill? How would it transform your life? How would it transform others you serve? Here’s why I ask… In yesterday’s email about goal-setting and…

Before you beat on the AI E-Z Button again, you have to hear this one… Yesterday, as I was celebrating Word Nerd Day, I grabbed a cup of jo with my AI-powered copywriting robot, B-9(?). I mentioned the holiday and observed, “There aren’t many holiday names that rhyme.” In fact, I couldn’t think of any…

Season 2, Episode 12 of the great Apple TV series Shrinking: Gaby is struggling to act. She knows what she needs to do. But she’s WAY outside her comfort zone. It’s “scary,” she says. Her friend Liz replies: Just do it. And then their friend Aliyah chimes in: “You know, bravery isn’t about not being scared;…

Yesterday, I got an email from “Customer Service” with a subject line that started with “URGENT…” Of course, I opened it because… …well… …it was from “Customer Service…” …and it was “URGENT.” I thought it might be a scam, but what if it was real? What if I ignored something truly urgent regarding my account?…

Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…

From atop a cliff on the Amalfi Coast in Italy… A few days ago, I visited the island of Capri. That’s a hunk of volcanic rock filled with fancy villas, overpriced bistros and shops, and tourists — lots and lots of tourists. It’s a beautiful place — the kind that attracts movie stars and other…

Let’s make a deal. Behind curtain number one: a prospective customer who will buy $10 of your goods and services if you spend $5 on marketing and advertising. Behind curtain number two: a prospective customer who will buy $20 of your goods and services if you spend just $1 on marketing and advertising. Spend $5…

When he first tried to make it as a songwriter in Nashville, Kris Kristofferson couldn’t catch a break. He eventually became a country music legend, but, at first, he couldn’t tame his literary side. Kristofferson, who died on Saturday at age 88, studied English literature and graduated with honors from Pomona College. He earned a…