Mindset – Inner Game

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How Elite Athletes (And You) Can Stay in The Game and Win

By Tom Ruwitch

What does a pro hockey player know about running a business? Plenty, I think, after hearing Ryan Suter talk about whatā€™s kept him in the league so long. Last week, he played his 1,500th National Hockey League game. (Thatā€™s A LOT of hockey games.) When a reporter asked him how he lasted so long he…

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Donā€™t Shrug Over Spilled Milkshakes

By Tom Ruwitch

According to my handy-dandy holiday calendar, today is National Donā€™t Cry Over Spilled Milk Day. Strange holiday. Good adivice. More good advice: Donā€™t Shrug Over Spilled Milkshakes The backstoryā€¦ A few years back, my daughter Maddie and I ordered for delivery cheeseburgers and milkshakes from Shake Shack. IĀ ā¤ļøĀ Shake Shackā€™s strawberry shake. So when the delivery app told…

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Biz Lessons From my Spawns of Satan

By Tom Ruwitch

Twenty-eight years ago today, our twins Maddie and Jake were born. THE happiest day for Melissa and me. Angels straight from heaven.Ā šŸ˜‡ Fast forward three days. Itā€™s 4 a.m. The demon children are howling.Ā šŸ‘æ Maddie wails and wails and wails then stops. Jake steps in and shrieks and shrieks and shrieks and then stops. Maddie…

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Make Your Marketing 12.6x More Memorable

By Tom Ruwitch

A very short story about the power of stories: Once upon a time, a business professor at Stanford University asked his students to give one-minute speeches with three statistics and one story. After passing some time following the speeches, the professor quizzed his students on what they heard. Only five percent remembered a single statistic.…

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Reply Requested

By Tom Ruwitch

Quick questions for you (please reply)ā€¦ If you could significantly boost your profits, what would that mean for you? What would you do that you currently canā€™t? What aspirations would you fulfill? How would it transform your life? How would it transform others you serve? Hereā€™s why I askā€¦ In yesterdayā€™s email about goal-setting and…

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When “Impossible” Becomes Probable

By Tom Ruwitch

Once upon a time, human beings believed a four-minute mile was impossible. For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organizationĀ šŸ˜‰). And then, in May 1954, Roger Bannister did it. Seven weeks later, John Landy…

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The Dum-dum Who Doesn’t Know What “Rhyme” Means

By Tom Ruwitch

Before you beat on the AI E-Z Button again, you have to hear this oneā€¦ Yesterday, as I was celebrating Word Nerd Day, I grabbed a cup of jo with my AI-powered copywriting robot, B-9(?). I mentioned the holiday and observed, ā€œThere arenā€™t many holiday names that rhyme.ā€ In fact, I couldnā€™t think of any…

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Why Scary is Good

By Tom Ruwitch

Season 2, Episode 12 of the great Apple TV series Shrinking: Gaby is struggling to act. She knows what she needs to do. But sheā€™s WAY outside her comfort zone. Itā€™s ā€œscary,ā€ she says. Her friend Liz replies: Just do it. And then their friend Aliyah chimes in: ā€œYou know, bravery isnā€™t about not being scared;…

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Customer service? NopeĀ šŸ˜–

By Tom Ruwitch

Yesterday, I got an email from “Customer Service” with a subject line that started with “URGENT…” Of course, I opened it because… …well… …it was from “Customer Service…” …and it was “URGENT.” I thought it might be a scam, but what if it was real? What if I ignored something truly urgent regarding my account?…

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Help Comes to Those Who…

By Tom Ruwitch

Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movieĀ ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…

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