Good Examples
For the last few years, Iâve used an application called Notion to record goals, track progress, manage projects and tasks, and store important information. I use a customized version of Notion, designed by August Bradley, as my âLife Operating System.â Yesterday, August ran a training for his clients to present a new version of his system and discuss…
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Once upon a time, human beings believed a four-minute mile was impossible. For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organization đ). And then, in May 1954, Roger Bannister did it. Seven weeks later, John Landy…
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Have you ever experienced that moment when a prospect tells you, âWow! You really get what Iâm going through?â Maybe they donât say it exactly like that. But you can tell that’s what they’re thinking. Youâve made the connection. They see you as someone who gets them. Someone they can trust. Someone they respect. Someone…
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Day 2 of Story Power Stocking Stuffers. Before I share with you today’s gift, “7 Ways to Make Your Marketing More Persuasive,” a story for those reluctant to persuade… A client once told me she didnât want to employ persuasion techniques because she did not âwant to manipulate people.â Thatâs a common concern. Hereâs how…
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One of the great business stories of all time is also one of the shortest. The tagline/lesson is a classic: You can pay me now⌠âŚor pay me later. If you watched television in the 70s, you couldnât miss those ads for Fram oil filters. The broken car. The expensive repair. The mechanic saying all…
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On Tuesday, I shared a video that revealed how to sell more, with greater confidence and clarity, and without feeling like a pest. A subscriber replied: “I just viewed your video. Do you have any suggestions for specific language to use that makes the ‘promotional stuff’ sound like a genuine, non-pushy invitation?” My answer: Don’t sweat the…
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Happy National Repeal Day!  If you partake, pop some bubbly, pour yourself a stiff one, or enjoy a cold-frosty. Today’s the day (in 1933) when prohibition in the USA ended… …except in Mississippi which continued to prohibit alcohol until 1966… …which reminds me of the amusing and curious tale of Soggy Sweat. Noah “Soggy” Sweat…
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Last night, Melissa and I saw Mavis Staples at the Sheldon Concert Hall in St. Louis. (Holy hall-of-famer, Batman! What a great concert!) “Mavis who?” you say. Mavis Staples… inducted in the Gospel, Blues, and Rock and Roll halls of fame. Four-time Grammy Award winner, including a Lifetime Achievement Award. A Kennedy Center Honoree. And…
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I came across this question earlier in an online marketing forum: “What are some of the most effective strategies you’ve used for converting social media followers into loyal customers?” My answer: Offer social media followers a valuable resource in exchange for their email address… …so they’ll be on my email list. A quick story to…
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Riddle me this, Batman… …What’s the difference between “easy” and “simple?” I’ve been pondering that since Tuesday when I toured Redirect Health in Phoenix with its CEO, David Berg. Redirect helps companies find and deliver affordable healthcare plans without sacrificing quality coverage. For more than 10 years, the company’s slogan was “Easy and Affordable Healthcare.”…
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