Tom Ruwitch
Herb Kelleher on Leadership and Service Yesterday, I flew from Philadelphia to St. Louis on Southwest Airlines. Before I boarded, I had the WORST customer (dis)service experience I’ve ever had with Southwest. It made me think of the airline’s founder, Herb Kelleher, and how he built Southwest on great customer service. He must have been…
In yesterday’s email, I told you about the little kerfuffle I’ve got going with the content cops at Facebook. More specifically, the new AI-powered robots that review content and decide whether it complies with Big Social’s “policies.” Big Social’s robot pressed pause on some videos and ads I launched. So that campaign is in limbo.…
I’m feuding with Facebook, and I’m not alone. Earlier this month I recorded a few videos designed to promote my businesses — Story Power Marketing and Implementum. Here’s one of them (it’s all about how to transform your technology from a paralyzing migraine to a walk in the park)… I hired a team of Facebook…
My upcoming book is in the hands of the publisher — getting final copy edits and page design before hitting the streets soon (exact date TBA). My editor, Judy, emailed yesterday to share a note from the proofreader who liked it; she really liked it. Here’s what the proofreader said: “This was a delight to…
This is a tale of customer gone wrong… …with a happy ending. It was 97 degrees the day the a/c crapped out in Melissa’s Volvo. She loves that car — except for the problems with the heating and cooling systems. We paid $400 to “recharge” the a/c — only to have the thing fail again…
I’m Back… …from the wilds of Wyoming (no thanks to United Airlines which deposited me in St. Louis more than three hours later than promised). There’s nothing like a week off the grid to rejuvenate the spirit and clear the cobwebs. So let’s get back to business. Recommended Listening 💡John Jantsch: (Un)Limiting Beliefs I love…
If you’ve spent much time in my world, you know I’m fond of Eugene Schwartz. He’s among the great copywriters of the 20th century, and he wrote a book called “Breakthrough Advertising” which I reread every couple of years. At the beginning of Chapter Seven, Schwartz writes… “…Advertising is the literature of desire. It is…
I’ve gone fishin’… …in the backwoods of southern Wyoming. Off the grid, except for a few minutes each day to plug in and write to you. Yesterday, I bushwacked through willows. I stood in the center of mountain streams for hours. I threw a few hundred casts, and…. …I caught one fish. There’s a new…
I came across this question in an online marketing forum recently: Is email marketing still worth it in 2024? On this, there is no debate. The answer is YES! Email marketing is still worth it. I founded an email marketing software company in 2001 — back when most people had not heard of email marketing, much…
In ancient days, when he was the first emperor of a unified China, Qin Shi Huang, was obsessed with immortality. He issued an executive order for officials across his kingdom to search for a potion that would give him eternal life. At some point on this quest, he began consuming cinnabar (sounds tasty). He thought…