Recommended Resources
Did You See the Lights? I blew it. I didn’t get outside on Friday night to see the “Northern Lights” in the sky above St. Louis, MO. USA. I have friends and relatives who saw them. How about you? Send me a picture if you captured one. (The stock photo above is nice, but I’d…
Ripped from the headlines: A zoo in Hangzhou, China had to prove its Malayan sun bear, named Angela, is actually a bear — not a human in a bear suit. Turns out Angela has a wrinkly butt. So when she stood on her hind legs and waved at zoo visitors (yep, sun bears can do…
Here’s a little-known detail about the “most successful sales letter in history:” The letter’s copywriter stole borrowed the idea. The writer in question: Martin Conroy. The letter: The Wall Street Journal’s “Two Young Men.” The set up: Two young men went to college together. Both were better than average students. They lived in the same town. They were happily…
Recommended Reading Ā Kevin Kelly’s “101 Additional Advices”Thanks to Tim Ferriss for sharing this post in his 5-Bullet Friday email. Here’s Kevin’s introduction to the list: “Six years ago I celebrated my 68th birthday by gifting my children 68 bits of advice I wished I had gotten when I was their age. Every birthday after that…
Recommended Events Ā Follow-Up Mastery WorkshopLynn Whitbeck is a great sales coach! And on May 9, she’ll reveal a smooth, almost effortless way to make those prospect follow-up check-ins feel like catching up with an old friendā¦ Where everything just clicks, and the next thing you know, they’re all in, eager to get started. Lynn’s program…
The best piece of advice I ever got about writing emails and other marketing content: Write your first draft without stopping to edit. Plow through until you finish the draft. Then go back and edit. I don’t recall who suggested this. And I have to admit: I don’t always follow this advice. But when I…
Recommended Blog Post / Email Ā Rant: Let your freak flag flyMy friend R.J. Redden doesn’t send emails often. But when she sends them, they’re soooooo good. This is a case study in how to create content that oozes with personality. Recommended Book Ā Steal Like an Artist by Austin KleonI LOVE this book. It’s short and…
Recommended Reading Ā Brain Farts (etc.) from John CarltonIn this must-read post, copywriting legend John Carlton writes, “I was going to slap a quickie book on Amazon for you stuffed with all the advice, shared wisdom, tactics and strange asides Iāve been assaulting folks with lately on my Facebook page. But then I thought, ‘screw that.’…
Recommended Reading Ā On quantity and quality by Austin KleonI love this short blog post from Austin Kleon and the quantity vs. quality paradox. This is aĀ must-readĀ if you ever procrastinate or get stuck releasing your work. Note: You’ll have free access to the first half of the post (which covers the key point). If you’d like…
Walking the Dogs with The Sun at Our Backs, Saint Louis, Missouri, March 2024 #allthisusefulbeauty Holiday Humor Ā The Greatest April Fools Joke EverOn this day in 1957, the BBC (not known for its raucous sense of humor) fooled the nation when it broadcast a fake news story about the “spaghetti harvest” in Italy. Hilarious! Every…