Persuasion
I love the scene in the Spiderman movie (the first one with Tobey Maguire) when Uncle Ben tells Peter, “With great power comes great responsibility.” That’s true for super heroes. That’s also true for marketers. I’m working on a revised and expanded version of a free resource I created a few years back called “7 Ways…
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I caught a radio ad recently for an ear doctor who encouraged listeners to get their hearing checked. She said most people will rush to the eye doctor if they have fuzzy vision. But when people notice their hearing get fuzzy, many will put off a checkup. Sometimes they’ll wait for years. Don’t wait, she…
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The last time I ate a Red Delicious apple, I thought, “Hmmm. ‘Red Delicious?’ That’s half-true. Red? Yes. Delicious? Not so much’?” Bad texture. Bland taste. All beauty. No substance. How can something so pretty and shiny be so terrible? I discovered the nasty secret in this great article in The Atlantic. Reds used to be delicious.…
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