Great Ads
In 1925, John Caples was a rookie copywriter working on an ad for home-study piano courses. He drafted several headlines that he shared with his boss. Here are a few: “Can you play the piano? Neither could I three months ago?” “They laughed when I sat down at the piano. But when I started to…
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Back in the day, when people used to go on vacation, my mom, dad, brother and I packed up the station wagon and drove west in search of a ghost town. Actually, we were headed to some national parks in Wyoming and Montana. But I insisted we detour. The brochure I grabbed at the Stuckey’s…
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