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What do roaches have to do with outreach and sparking connection? It’s a lesson learned from the San Antonio Zoo’s wildly popular Valentine’s Day promotion to “Name a Roach After Your Ex.” This annual event is a huge draw for people with bad exes, and it helps the zoo raise a ton of money that goes […]

Have you ever wished you could craft magnetic messaging that lures in your prospects, captivates your clients, and converts to sales? Trust us, you’re not alone. At long last, we have access to a tool that can revolutionize the way we do sales. AI isn’t just a handy helper; it’s the edge that can put […]

When you think of good client relationships, what comes to mind? What keeps you and your clients on the same page and working well together? One key ingredient is rapport. While it may seems like a “nice to have” as opposed to a “must-have,” it couldn’t be further off the mark! Rapport doesn’t only ease […]