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The Thing I Wish I’d Done When I was Starting in Biz

By Tom Ruwitch

My 26-year-old son called me yesterday for some business advice. He’s launching a new venture this month, and he wanted to pick my brain. We discussed legal matters, marketing/sales, and finances. And then we discussed mindset. I told him the story of how I didn’t focus on mindset when I was his age… …and it…

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What Great Storytelling is… And is Not

By Tom Ruwitch

Sixty-one years ago today, a guy named Robert Allen Zimmerman legally changed his name to Bob Dylan. In a few months, I’ll publish a book that embraces Bob Dylan on its very first page. Here’s how the book — at least in its first draft form – begins: When I was a young boy, my…

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Jeff Tweedy f’d-up, and Then…

By Tom Ruwitch

Last night, I saw Jeff Tweedy at the Sheldon Concert Hall in St. Louis. He’s one of my favorite singer / songwriters. And he’s the lead singer of one of my favorite bands, Wilco. Great concert — even though halfway through, he f’d-up it. Here’s how that went down… He told us he wanted to…

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2 Pointers to Plow Past Writer’s Block

By Tom Ruwitch

Yesterday I emailed you a cautionary tale about a job-seeker who caused a pee-pee spill at 7-Eleven (If you missed it, search for subject line: “Urine trouble”). I shared that story in another email back in 2018. Many of the people on my list today received that email. But none wrote yesterday and said, “Hey!…

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wallflowers

Why Wallflowers Fail at Love and Business

By Tom Ruwitch

When I was in college, I had a roommate named Joe… …who was tall, dark, and handsome… …but shy as a vampire at a garlic festival. I once saw a great-looking woman approach Joe at a party, hand him a slip of paper with her number on it, and say, “Call me. Maybe we can…

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How an Angel Turned us From Gripey to Giddy

By Tom Ruwitch

Here’s the story of a customer support call from heaven  … …loaded with lessons that will help you attract and retain clients… …and an offer at the end that could make you giddy. First the quick backstory: Melissa and I remodeled our kitchen two years ago and bought some stools, from a store called Amini’s, to…

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