other-peoples-marketing-mishaps
A cautionary tale about email marketing gone wrong… In February, I met an executive coach who asked me to sign up for his email list. I visited his site, found the “Subscribe for Email Updates” form buried at the bottom of the homepage, and entered my name and address. I instantly received a confirmation email……
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How’s this for ironic… Last week, a guy pitching marketing services for pest control companies began bugging me on LinkedIn. He first buzzed by on Wednesday: : “Hey Tom, let’s connect! – I’ve worked with a lot of folks in pest control and thought maybe I could be of help to you.” Pest control?!? This guy was…
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A few days ago, I received an email from an author whose list I joined after I read his book. I hadn’t heard from him in months. For three months after I joined his list, I received a few scattered emails, but then… …crickets. 🦗 🦗 🦗 Poor guy. He built so much momentum with…
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I spent part of my morning swatting pitchy pests from my LinkedIn message box. Yesterday, I set off the swarm when I accepted several connection requests. 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 Sib: Is there any opportunity for me to design and develop websites for you? Me: Buh-bye SWAT! Oscar: (Via audio message)…
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Another day. Another stupid marketing trick. Here’s the story… Last month, my pal Adam received a cold email pitch from a guy named Jim who wrote: “Hey Adam, My boss asked that I connect with you about a potential advertising opening for Words That Click…(his email below)…” Jim then described his advertising service and suggested…
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In the second session of my coming-soon Content Marketing Masters, I’m going to dive deep into lead-generation and list-building — how to turn your website, social media pages, and other “real estate” into list-building machines. Here’s why… I know a bazillion business owners who tell me they want to grow their email lists (smart). But when I…
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