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Sea-monkey Marketing — Lessons from a Legendary Ad…

By Tom Ruwitch

When I was a wee lad in the early 70s, living in America’s heartland, reading one comic book after another… I was crazy for Sea-Monkeys. Every comic book contained an ad for these “Instant PETS!” And I begged my parents to let me buy some. (Only $1.00, plus 30 cents for shipping.) Mom and Dad…

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